I have been to a number of Citrix Synergy conferences over the years. This year was by far the best. Having participated as a customer, partner, and Expo vendor in the past, this year I can also check speaker and community advocate off the list as well. Simply having the opportunity to give back to the Citrix community as a volunteer brings a completely new level of satisfaction. I had the honor of moderating daily Lunch Table Tech Chat sessions (my topic of focus was Citrix Cloud) along with my other CUGC and CTA colleagues Chris Schrameyer, Jon Bucud, Steve Elgan, DJ Eshelman, Trentent Tye, Saadallah Chebaro, Benjamin Crill, Patrick Coble, and Giuliana Crespo
I really didn't know what to expect, since we had no clue who might randomly show up to our tables. That randomness in itself is pretty cool, as we ultimately got to meet quite a diverse group of people. Robert J., Will A., Semir Z., Chris B., Phil W., Tony P., and Niajaz Z. made up the first wave of lunch participants who showed up. This was a mix of customers, partners, and interestingly enough, a Citrix employee specifically working on the Citrix Cloud team also participated.
After a brief round of introductions to kick things off, we dove right into the weeds. Because there were so many great discussion points, these were just some of the notable ones. Right off the bat, the #1 question of day was "Did anyone notice the price was higher for Citrix Cloud licenses?" So yes, in comparison to other editions of Citrix licenses, it's higher, but also it comes with more features including most, if not all, of the platinum ones. Because the value-add includes the ability to off-load the hosting of infrastructure components, you have to weigh the benefits of not having to incur on-prem infrastructure costs to maintain these components. We identified other ROI benefits such as:
- Centralized management pane across multiple datacenters
- Quicker ability to use new features because Citrix Cloud components are always up to date
- Simpler and less administration of components, since they are operationalized by Citrix Cloud
- A framework that allows management of multiple services (i.e. XenApp, XenDesktop, XenMobile, AppLayering, etc.) and future proofing and adoption for MAS and CAS plugins
- Best yet! - No more Infrastructure upgrades. Using a canary distribution methodology, releases are distributed with no interruption.
One specific pain-point was brought up regarding the performance of the Citrix Cloud management portal. Significant sluggishness was perceived by several participants, including my experiences in our environment on Delivery Group and Machine Catalog enumeration, which at times would take up to a minute to appear and refresh. Because we were fortunate enough to have a Citrix Cloud engineer at our table, we had direct feedback on enhancements that are on the way in the next release to address this specific bug.
Several additional participants, Alan H. and Gopi B., joined our table discussion toward the back end of the lunch hour. The discussion around NetScaler placement and the move to Citrix Cloud was brought up. The Citrix Cloud offering includes the NetScaler Gateway Service, but you will need to look at the specific requirements of your own environment to see if it makes sense or not. If, for example, today your organization uses .ns.xyz.com as the gateway for accessing your XenApp-hosted apps and VDI sessions, are you ready and willing to use xyz.cloud.com as the URL namespace? Because the Gateway service will be hosted through Citrix Cloud, they will be authoritative for the URL. Additional factors will include placement of Storefront servers for optimal performance. You would want to pair these as closest to your Gateway service as possible.
Before I jump into Day 2, here are some of my colleagues working at the other lunch tables.
The second day also brought its share of surprises. Nearly all, if not all, of the attendees were from the Middle East (Jordan and Saudi Arabia): Hussam A., Khalifa B., Osama A. A., and Kali S. After a round of introductions, I began to hear an interesting trend. Most of my table's participants had very little to no knowledge of Citrix Cloud, but were extremely eager to learn more about it. Because of this common theme, I thought it would be useful to do some white boarding, so I drew out the high level architecture of Citrix Cloud components and its offerings.
The majority of the questions were then centered around use cases and when we reached the topic of hosting VDAs in Azure, it brought the most feedback for a very unique reason. As of now, there are no Azure resource locations in the Middle East. The closest would be out of India. However, several of the attendees mentioned that for their environments, they have to connect as far as UK West to utilize Azure. Unfortunately, the projected time table for Azure coming to Middle East (in Dubai) would be 2020. AWS is projected to be there in 2019. The key takeaway here is that the attendees are going to use this ramp-up time to research and be more prepared to evaluate Citrix Cloud with integration to Azure and other cloud providers (i.e., Google Cloud Platform).
On the third day of participants, Neil K., Nathan P., Patrick P., and Kyle E. engaged in some great discussions. To start off, one returning Synergy attendee wanted to learn more about AppLayering, found himself intrigued by Workspace Cloud, and wondered how best to get into these cloud technologies and not do it wrong. Having direct experience, I brought up a complimentary offering by the Citrix Customer Success Team, which helps work with customers on identifying use cases and success metrics. They are not there to help implement the technical solution, but would drive adoption and give guidance on the path to success. Hopefully, to help you alleviate those "not do it wrong" situations.
Several attendees concurred that their organizations are now mandating a cloud-first strategy. We have a partner at our table who has successfully completed implementation of Citrix Cloud for their customer as an early adopter. Some take-away advice is to be aware of the release cycles of Citrix Cloud. Plan ahead and test, test, test! One table participant has already acquired Citrix Cloud licenses and was fortunate enough to not have an existing Citrix environment. This greenfield scenario offers the most flexibility in building the most modern design. The idea of solely using Cloud as backend infrastructure for VDAs was brought up. If there was ever a time to build clean and leverage cloud infrastructure, this would be the case. Citrix Cloud integration with Azure, leveraging Smart Scale, offers the ability for customers to use a resource burst model where VDAs can be spun up or powered on from a powered-down state on the fly, so that minimal usage costs would be incurred while not in use. Another benefit would be more accurate OpEx cost and bill-back reporting, since you are only charged for what you use.
What did we learn from the three days of lunch table tech chat discussion on Citrix Cloud? We had two dedicated tables and both were filled all three days, with a day where there was standing room only. Hint-Hint! Every day was a great mix of core discussion on Citrix Cloud. Then there were also ancillary discussion topics that went tangent to other Citrix products and features that ultimately can help drive adoption for Citrix Cloud. Hey, but this is great, because at the end of the day, the other portfolio items in the Citrix family also play key roles in ensuring users are getting the best experience. Toughest question asked by far was around the cost of investing into Citrix Cloud, since it is a leap of faith for anyone to spend money in order to save money in the long haul, while entrusting a solution to help safe guard their user's data and still maintain a pristine user experience. Well, this is where it gets way better. Citrix has an extremely large support community CUGC, Citrix Technology Professionals, and Citrix Technology Advocates just to name a few, with individuals that are passionate about the technology. Rest assured that you will never be alone in your journey.
A personal thank you to our support team Stephanie Roper @Roperjs, Stephanie Boozer @Boozerette, Kimberly Ruggero @KLRuggero, and Perrine Crampton @pcrampton! We wouldn't be successful without them.
Hope to see you next year at Synergy 2019 or at a local CUGC meet-up. Thank you!
@dywwong | Citrix Technology Advocate | blog.itvce.com